Marketers analyze consumer expectations and behavior to determine the best business strategies. The role of marketing is primarily to create a connection between your company and your customers or potential customers. Marketing plays both the role of action and analysis in the company. It is used to develop and offer products or services that will satisfy your customers. The marketing approach always leads to the first stage when we try to understand and analyze demand. Then we plan and develop products or services based on this analysis. He will then inform your future customers of relevant information about your services or products.

Finally, he will ultimately distribute and organize the sale of your services so that they reach as many people as possible. At each stage of your marketing process, various marketing functions are involved: training managers, marketing assistants, television consultants, Internet marketers, etc. However, not everyone has the means to develop a complete marketing service within their structure. The purpose of this newsletter is to identify the main functions of marketing and give you an idea of who can be responsible for some of the marketing tasks in your business.

Marketing or business strategy. Marketing research. Functions Marketing researcher. A marketing researcher collects and analyzes quantitative information to help determine a company’s marketing and business strategy.

Marketing director. The Marketing Director is attached to the General Management. He determines the marketing policy of the company and monitors its implementation by various interested departments. Based on his knowledge of the market, the marketing director determines the general supply policy of the company (prices and products) and manages the marketing policy, as well as the distribution of budgets. He is also responsible for managing operational marketing teams.

Who can intervene? – Market research – Commercial assistant – Commercial trainee, Consultant – Customer surveys – Commercial assistant – Commercial – Quality / operations manager – Competitive intelligence – General management or Commercial – Commercial, Operations manager – Sales assistant – Regulatory / business analytics – general management or sales – operational / quality manager – administrative director. Functions of Strategic Marketing – Marketing Director.

The marketing director is attached to the general direction. He determines the marketing policy of the company and monitors its implementation by various interested departments. Based on his knowledge of the market, the marketing director determines the general supply policy of the company (prices and products) and manages the marketing policy, as well as the distribution of budgets. He is also responsible for managing operational marketing teams.

Product Marketing Manager The product manager is responsible for marketing a product or brand. His responsibilities include all decisions related to the marketing mix of the product. Decisions made by the product manager must comply with the general marketing policy of the company, as well as take actions taken for other brands or products. Who can intervene? Strategic diagnostics – General management – Commercial management (subject to a strategic audit) – Marketing consultant. Marketing plan and integrated marketing – General management – Sales management (subject to strategic review) – Intern or marketing consultant.

Marketing animation – general management or advertising. Monitoring and reporting by indicators – sales management – sales assistant – quality manager – administrative director. Product marketing features. Product Marketing Manager The product manager assumes the responsibility of marketing a product or brand. His responsibilities include all decisions related to the marketing mix of the product. Decisions made by the product manager must comply with the general marketing policy of the company, as well as take actions taken for other brands or products. Who can intervene? Product Specification – General Management – Commercial Management – Intern or Marketing Consultant. Sales Arguments – General Management – Commercial Management – Trainee or Marketing Consultant. Market testing and comparative analysis – General or commercial management – Commercial – Sales assistant – Quality / operations manager.